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Sunday, February 25, 2007

where adsense should appear



If you've been using Google's AdSense on your pages you obviously feel the need to somehow generate even more traffic for your website, which in turn would translate to more AdSense click and a higher income. But who do you do this? Well, the major way you'll get visitors to see your website (other then using AdWords, which is encouraged as well) is to use some techniques to have search engines send more and more users towards your page, by ranking high in search results for your topics of interest. Believe it or not this is a technique, better known as search-engine optimization or simply SEO. So here are a bunch of tips that come handy under every amateur or professional optimizer's belt. The first thing you need to take care of is the actual source code and layout of your page. This has to be kept as simple as possible. The problem comes when AdSense and the search engines themselves begin to have troubles in extracting the most relevant keywords on your site because of a too complex layout. Secondly, try to have each one of your pages target only one specific adsense optimization topic. This way it is a lot easier for them to get indexed properly and for the AdSense ads to be consistent with the content of the site itself. Also, try not to include too many hyperlinks in your page as well. This also means you should try not to use too many AdSense ads per click on your page either. If there are certain keywords you wish to target, make sure the word you wish to target is present in the title, in the first paragraphs as well as in the name of the file. While you're at it you might want to ensure the word springs up in the page's last paragraphs. And of course, it's very important for your content to have original and compelling content. How do you do this? Well the easiest way to do it is to find something you're really passionate about. That way, providing you give it a lot of effort you're bound to have a great page quite fast. If the content you use in your site is in the public domain (which is highly discouraged) make sure that you at least give it an original title, and add an opening and a closing paragraph of your own. This takes a little while, but if, after waiting, you still can't find your page near the top, you should try rewriting your title and your first promotional code and last paragraphs. It doesn't take much, often just changing a few words will give you the right results. And of, course there's the use of keyword tools that may aid you in finding some good keywords to include on your page that will drive visitors to your site more and more. So those are about the basic techniques in search engine optimization. You can find a lot of computer tools to aid you in doing this, and of course, Google is a great place to search for this. In the end, you'll find that SEO is a complex topic, and entire books make money have been written on the topic as well. You might find that you have a lot of optimization you need to do in order to get more and more visitors to dsense your site and clicking those precious AdSense banners. PPPPP 571 RSS Feed

Google: More Betta Meta (Wired News)

Fri, 23 Feb 2007 16:58:27 GMT A reader dubs Google the internet's "dominant brain." Plus: We need a Verizon moves in on cable's NY broadband territory. In Epicenter. how much money will i earn through adsense

adsense web sites One of the most complex is through the use of so called "hitbots". These are automated programs who emulate clicking the links in AdSense banners (there are some that actually click the banners as well). Google's AdSense protection scheme is by no means perfect and nearly anyone can find the details of surmounting the protection mechanism, ironically just by doing a Google search. Another, more rudimentary method is to hire a lot of people in a poor country to click the links on your site. This means these people will actually sit all day and just click links so you can earn a fortune. They come from very poor countries like India, and they're prepared to do so for just $0.50 an hour. Of course, there's a problem with this mechanism. Once Google receives a large number of clicks from a single address, the address and the site that had the AdSense banner will be banned, and the illicit behavior might even get the fraudster sued. To prevent this from happening, many people use a large number of proxy servers for the purpose of clicking. These are basically trojans, located on computers throughout the world (though mostly in the US). more information online business review

While you're at it you might want to ensure the word springs up in the page's last paragraphs. And of course, it's very important for your content to have original and compelling content. How do you do this? Well the easiest way to do it is to find something you're really passionate about. That way, providing you give it a lot of effort you're bound to have a great page quite fast. If the content you use in your site is in the public domain (which is highly discouraged) make sure that you at least give it an original title, and add an opening and a closing paragraph of your own. This takes a little while, but if, after waiting, you still can't find your page near the top, you should try rewriting your title and your first and last paragraphs. best regards RSS Feed

The Google AdSense Roadshow - Geekzone

Fri, 23 Feb 2007 07:32:00 GMT

The Google AdSense Roadshow
Geekzone, New Zealand - Feb 22, 2007
This week (20th February 2007) I was in Auckland participating as a panelist in the Google AdSense Roadshow (Australia/New Zealand). ...
online business review

Google can provide you with statistics which illustrate what positions work particularly well on your website. Fourthly, banner ads are also a very bad idea if you're using AdSense. 480x60 type ads are a sure way to drive many people away as most Internet surfers have developed a natural resistance to such means of advertising. And last, but clearly not least, is not taking care of the site running the ads. Because ultimately it doesn't matter how cool the site is itself. If it doesn't have updated contents and a lot of daily visitors it will probably never earn you any serious AdSense revenues. So these are the most important five things people get wrong while using the AdSense program. detailed info how much money will i earn through adsense

Adsense Website


What's even more daunting is that these clicks will appear to originate from an actual computer so such scams are really hard to detect. And don't think this happens only in isolated instances. There is a great deal of illegal activity in this domain. In fact there's so much that if search engine companies don't increase their security with such programs as AdSense, such criminal behavior could become more become even more damaging. Google has a very strict policy regarding click fraud, and it has sued those employing such techniques in the past. But while the search engine giant tries its best to minimize the risk of click fraud there's certainly room for a lot of improvement. It is estimated that more then 20% of the clicks that follow an AdSense link are just done in order to get money from the person paying for the ad. Some people believe the number of fraudulent clicks to be even twice as large. There are a great deal more schemes involving click fraud, such as groups of AdSense publishers clicking each other's links (which is referred to as "clicking rings", or spamming people so that they click such links. more information RSS Feed

Mobile Users' Satisfaction Survey 2006: Satisfaction Down ...

06 Feb 07 20:40:00 UTC Voice & Data - The survey link was advertised as a banner and text advertisement using Google AdWord and AdSense. VOICE&DATA conducted an independent telephonic validation of 50% of the respondents to verify their authenticity. The validation ... online business review

Text adverts are also cheaper for the advertiser to create, where as a graphically designed advert may cost in excess of $200. Through removing this fixed cost advertisers may be willing to allot a higher rate to advertising itself; thus benefiting the advertiser and the publisher. Text advertising appears to be the preference of the advertiser. They pay a CTR (click through rate) and only receive targeted traffic. This removes risks from businesses that previously had to worry that adverts were not only seen, but clicked on and stimulating sales. As CPC (Cost Per Click) is more relevant to text adverts, advertisers are able to gain exposure without needing a high click through rate to be effective. detailed info RSS Feed

Google redefines ROI, misleads marketers - E-consultancy

Wed, 07 Feb 2007 13:39:00 GMT

Google redefines ROI, misleads marketers
E-consultancy, UK - Feb 7, 2007
That's too hard, so Google instead decided it was enough to give users a metric to help them decide which AdWord spend gave the most sales revenue increase ...
online business review

Ad Sense


This can only be tackled through adsense evolving to be more attractive to the bigger brands, whilst those who currently use adsense are restricted. Google Adsense also has to tackle the issue of click fraud which is anticipated to count for over 15% of click through rate in content. This has meant that advertiser�s who have been particularly affected, have moved away to other programs or have restricted their advertising to search. This has meant that there is less competition in content and therefore smaller revenues for publishers. Publisher�s who previously had high yielding ads, are now having to alter their content to ensure they get any adverts at all. This has largely been the fault of the publishers themselves however the issue is one that; if not addressed could bring adsense to its knees. regards online business review

One of these is that ultimately if visitors wish to see your competitors they would be able to see them through a Google search regardless. This may be true however the thought of an established brand like coco-cola having a Pepsi advert in their website is not even a possibility. Another factor which is considered in this situation is that publishers do not feel that Adsense is effective in making conversions. They feel that visitors who would click on adverts are not highly qualified customers, as they would quickly navigate to the materials or products that interest them if they were. Despite Adsense being a questionable choice for online retailers, it is surely a good supplementary service for other varieties of online publishers. detailed info online business review

Try to include those keywords, or at least some related keywords as often as you can in the links on your site. Because of the way Google AdSense works this is a sure way to increase your earnings because you'll get better ads in your AdSense banners, similar to how you would get a better Google PageRank It's also important that you continuously add new pages to your site. This is very important, as the more pages you have, the higher the chance is that you'll get more hits on your ads. It's also very important that you choose the appropriate formats for your AdSense banners and the best locations for them. While this is a much wider subject you should generally know that the top three Google AdSense formats are: 336x280 large rectangle 300x250 medium rectangle and 160x600 skyscraper. pls refer to Business Review

 

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